Men started wearing jewelry long before women - for style, protection and even luck. Discover these key moments in the history of men's jewelry.

The evolution of men's jewelry took a captivating turn with the emergence of Santa Muerte-inspired jewelry. These masculine ornaments, blending spirituality and aesthetics, have redefined men's jewelry. Chains, symbols of strength and individuality, have become must-haves, fusing tradition and modernity. Santa Muerte necklaces, charged with symbolic meaning, add a touch of mystery to men's fashion. Over time, these jewels have evolved from simple social indicators to artistic and cultural expressions, offering men a unique way to tell their story through refined accessories.

New York Times says men's jewelry is back in fashion, thanks to the influence of hip-hop stars, athletes - and even Prince Harry of Great Britain, who we often see wear stacks of leather and beads bracelets. To celebrate the launch of our new men's collection, we have decided to return to men's jewelry throughout history.





1. The Neanderthals were the first to wear jewelry. Historians believe that they may have made the world's first jewelry about 130,000 years ago by assembling animal teeth and shells. In Croatia, researchers found a set of eagle talons from the time, which they claimed were part of a necklace or bracelet, most likely worn by a man.

2. The Egyptians are ready to secure a better future. In Egypt, men and women stacked gold and silver because they believed it was the way to get the attention of their gods. The more jewelry they wore, the more attractive they were to the deities who controlled health, wealth and the afterlife.

3. And to ward off evil spirits. The Egyptians also believed that the wearing of symbolic amulets like the ankh or the eye of Horus could chase away evil spirits and provide a spiritual guide. They wear them as a protective talisman in modern times.


4. Soldiers from ancient Greece wore jewelry in battle. The leather and metal bracelets on their uniforms were an attempt at spiritual protection in combat - a practice later adopted by Roman troops.

Bracelet skull - Santa Muerte Paris

5. British royalty launched the trend for heavy gold chains. Traditionally, kings distributed ornate livery necklaces - heavy chains, usually gold - that men wore to honor their associations. One of the most famous styles is the Esses necklace, made up of a row of S-shaped links, made popular by Sir Thomas More in the 1500s.

6. European men popularized the single earring look. In Europe, from the late 16th century to the 17th century, it was customary for men to wear a single earring - usually a drop-shaped earring rather than a nail. pointe Sir Walter Raleigh was famous for accessorizing his doublet with an iconic two- beads necklace.

7. Pirates and filibusters wore jewelry as life insurance. If the body of a sailor failed on a distant coast, the gold earring was to be used to pay for a Christian burial worthy of the name.

8. The precious stones were a symbol of social status. For a time in Europe, only the wealthy and high dignitaries of the Church were allowed to wear precious stones. The British monarch Henry VIII had at least 234 rings, 324 brooches, plus multiple necklaces studded with diamonds and beads in his jewelry collection.

9. The need for wartime inspired the style of peacetime. In the 20th century, men's identity plates and bracelets became a very popular fashion item. Many men adopted this style as a nod to American soldiers in World War II who wore "dog tags" for identification purposes.